More than 30 years ago, a group of oxygen and alcohol-deprived amateur hikers convened in a Pakistan hotel room after summiting the world’s deadliest mountain. There Flying Dog was born. George Stranahan — a PhD in physics, founder of the Aspen Center for Physics, professional photographer, writer — lead that expedition to the summit of K2 in 1983, at the age of 52. In 1990, George opened a brewpub in Woody Creek, Colorado. 

“Ralph, please. I beg you. Please do a quick beer label or maybe two for George. Your label must include one of my quotes about wisdom and drink. OK.” – H

That H stood for Hunter S. Thompson, a longtime friend and tenant (who never paid the rent) of George. The Ralph? The one, the only and the inimitable Ralph Steadman. Live on the BBC, Ralph scrawled those four simple words across his canvas and our mantra was born. We embrace the weirrrd and view craft beer as an art form unlike any other. We live in a world where people are coddled, messages are muddled and ideas are squashed in the name of political correctness. When the Thought Police closed in on us, we went to Federal court to defend our right to free speech and expression.